WEBVTT Kind: captions; Language: en 00:00:18.001 --> 00:00:25.000 Dishes, dishes, dishes three times a day and breathes there a 00:00:25.000 --> 00:00:30.001 housewife with souls so dead who sometimes to herself has not said, why can't 00:00:30.001 --> 00:00:34.001 something be done to release a monotony of this everyday kitchen chore? 00:00:35.001 --> 00:00:39.001 Yes, this laborious task of washing dishes is with us, that is the 00:00:39.001 --> 00:00:41.000 housewife, all the time. 00:00:42.001 --> 00:00:47.001 But it is something that presents to you, the salesman, one of the greatest sales 00:00:47.001 --> 00:00:50.000 opportunities ever to come to the appliance field. 00:00:50.001 --> 00:00:51.000 Why? 00:00:52.000 --> 00:00:53.000 Let's reflect a moment. 00:00:54.000 --> 00:00:58.001 About the vacuum cleaner for instance, does the housewife have to be sold 00:00:58.001 --> 00:01:00.000 on the advantages of this appliance? 00:01:01.000 --> 00:01:05.001 She knows that the vacuum cleaner does a better cleaning job on her rugs and 00:01:05.001 --> 00:01:07.001 furniture than she could do by hand. 00:01:08.001 --> 00:01:13.000 She knows it's the modern way to keep her house hygienically clean 00:01:13.000 --> 00:01:16.000 and mechanical refrigeration. 00:01:17.000 --> 00:01:19.001 Does the housewife have to be sold on the benefits of 00:01:19.001 --> 00:01:21.000 using a mechanical refrigerator? 00:01:21.001 --> 00:01:26.000 She knows that this kitchen appliance automatically keeps her 00:01:26.000 --> 00:01:27.001 foods below 50 degrees. 00:01:29.000 --> 00:01:33.001 She knows this is the modern way to preserve foods better than ever before. 00:01:35.000 --> 00:01:36.001 Or the automatic range. 00:01:37.000 --> 00:01:40.001 Does the housewife have to be sold on what this appliance means to 00:01:40.001 --> 00:01:42.000 her in freedom from the kitchen? 00:01:43.001 --> 00:01:49.000 She knows that once she sets the controls, the range automatically does the rest. 00:01:49.001 --> 00:01:52.001 She knows this is the modern way to cook. 00:01:54.001 --> 00:01:55.000 The home laundry. 00:01:56.000 --> 00:01:58.000 Does the housewife have to be sold on what this 00:01:58.000 --> 00:01:59.001 appliance means to her on wash day? 00:02:01.000 --> 00:02:05.001 She knows the confining hours around the wash tub are a thing of the past. 00:02:06.001 --> 00:02:10.000 She knows this is the modern way to take care of wash day. 00:02:11.001 --> 00:02:15.001 All these things are accepted today by the American housewife because 00:02:15.001 --> 00:02:17.000 of you, the salesman. 00:02:18.000 --> 00:02:23.000 Yes, you, the salesman, are responsible for these contributions to gracious 00:02:23.000 --> 00:02:29.000 living because you have made the housewife realize that the vacuum cleaner cleans 00:02:29.000 --> 00:02:34.001 better, the refrigerator keeps food safer, the automatic range gives her more 00:02:34.001 --> 00:02:38.000 freedom from the kitchen, and the home laundry does away 00:02:38.000 --> 00:02:39.001 with the drudgery of wash day. 00:02:40.001 --> 00:02:43.001 You have made her conscious of a better way of living. 00:02:47.000 --> 00:02:54.000 But still, there are the dishes, dishes, dishes, three times a day, seven days a 00:02:54.000 --> 00:02:57.000 week, months after month after month. 00:02:58.000 --> 00:03:04.000 And where is the housewife who has not said to herself, why can't something be 00:03:04.000 --> 00:03:07.001 done to modernize this monotonous everyday task? 00:03:09.000 --> 00:03:14.000 And because every housewife has always liked the idea of a really practical and 00:03:14.000 --> 00:03:18.001 efficient dishwasher, something was done about it. 00:03:19.001 --> 00:03:25.000 Yes, the Mullins Manufacturing Corporation, world's largest maker of modern steel 00:03:25.000 --> 00:03:31.000 kitchens, did something about it in offering to the housewife the latest and 00:03:31.000 --> 00:03:36.001 greatest contribution to a better way of living in the American home, the new 00:03:36.001 --> 00:03:39.001 Youngstown Kitchen's automatic dishwasher. 00:03:41.001 --> 00:03:43.000 And what does this mean to you? 00:03:43.001 --> 00:03:48.000 It means a new chance for you to cash in on the latest and greatest sales 00:03:48.000 --> 00:03:50.001 opportunity ever to hit the appliance field. 00:03:52.000 --> 00:03:56.001 A great sales opportunity because Mullins waited to get into this field until it 00:03:56.001 --> 00:04:02.000 developed a superior product, a product that embodies the first constructive idea 00:04:02.000 --> 00:04:06.001 in dishwashing, an idea that completely modernizes dishwashing. 00:04:08.000 --> 00:04:13.000 Just as the vacuum cleaner, refrigerator, automatic range and the home laundry 00:04:13.000 --> 00:04:19.000 modernized other household work, so does this new Youngstown Kitchen's automatic 00:04:19.000 --> 00:04:23.000 dishwasher simplify and modernize dishwashing. 00:04:24.000 --> 00:04:28.000 And that is something encouraging to every housewife in the land. 00:04:37.000 --> 00:04:41.000 Why do your dishes the old fashioned way when you do your other 00:04:41.000 --> 00:04:42.001 household work the modern way? 00:04:44.000 --> 00:04:48.000 Yes, that's what you are selling, modernization of dishwashing. 00:04:49.000 --> 00:04:54.000 You are selling relief from the doldrums of this unpleasant everyday task. 00:04:55.000 --> 00:05:00.001 Let's look closely at this new Youngstown Kitchen's automatic dishwasher and see 00:05:00.001 --> 00:05:07.001 how it works for you in 00:05:07.001 --> 00:05:09.000 an enviable selling position. 00:05:10.001 --> 00:05:14.001 The Youngstown Kitchen's automatic dishwasher operates on an entirely new 00:05:14.001 --> 00:05:19.000 principle in dishwashing, a principle based on the positive water spray action 00:05:19.000 --> 00:05:20.001 of a revolving jet tower. 00:05:21.001 --> 00:05:26.001 So powerful is the positive action of the spray from the jet tower that every 00:05:26.001 --> 00:05:33.000 dish, every glass, every piece of silverware, every pot or pan is 00:05:33.000 --> 00:05:38.001 brushed sparkling clean by this amazing hydro brush action every time. 00:05:39.001 --> 00:05:41.000 This is important. 00:05:42.000 --> 00:05:46.001 So let's slow down the action and actually see what goes on inside the tub. 00:05:51.001 --> 00:05:58.000 This is important because here is the new idea in dishwashing 00:05:58.000 --> 00:06:02.000 that gives the Youngstown Kitchen's automatic dishwasher 00:06:02.000 --> 00:06:04.000 superiority in the field. 00:06:09.000 --> 00:06:11.001 Does this completely modernize dishwashing? 00:06:13.000 --> 00:06:15.001 Every housewife in the land will answer, yes. 00:06:17.000 --> 00:06:21.000 But there are many other advantages with a tremendous appeal to the housewife, 00:06:22.001 --> 00:06:27.000 advantages which will prove to her that this dishwasher completely modernizes 00:06:27.000 --> 00:06:32.001 dishwashing, advantages with a tremendous appeal to you from the standpoint of 00:06:32.001 --> 00:06:38.000 sales, because only the Youngstown automatic dishwasher offers 00:06:38.000 --> 00:06:39.001 all of them to the housewife. 00:06:41.000 --> 00:06:45.001 Hot water, really hot water is absolutely necessary to clean dishes properly 00:06:45.001 --> 00:06:47.000 and for efficient drying. 00:06:48.001 --> 00:06:52.000 And you don't have to sell a new hot water system to get it. 00:06:52.001 --> 00:06:57.001 In the Youngstown Kitchen's automatic dishwasher, the glass-lined hot water 00:06:57.001 --> 00:07:04.000 booster heater steps up the water temperature to between 180 and 185 degrees, 00:07:04.001 --> 00:07:09.001 hotter than the hands can stand, to assure hygienically clean dishes every time. 00:07:11.000 --> 00:07:14.001 Pressure. Water is forced through the holes of the jet tower at a constant 00:07:14.001 --> 00:07:19.000 uniform pressure, no matter what the incoming pressure of the water may be. 00:07:19.001 --> 00:07:25.000 In the Youngstown Kitchen's automatic dishwasher, a centrifugal pump creates this 00:07:25.000 --> 00:07:28.000 pressure to force water to every part of the washing tub. 00:07:30.000 --> 00:07:31.000 Placement of dishes. 00:07:31.001 --> 00:07:34.001 The scientifically designed racks make it convenient to place 00:07:34.001 --> 00:07:36.000 dishes without removing the racks. 00:07:37.001 --> 00:07:38.001 Convenience, yes. 00:07:39.000 --> 00:07:45.000 And these racks are so designed that no dish, no glass, no piece of silverware 00:07:45.000 --> 00:07:49.000 can be placed where it will escape the hydro brush spray action 00:07:49.000 --> 00:07:50.001 of the revolving jet tower. 00:07:55.000 --> 00:07:55.001 Water action. 00:07:56.000 --> 00:08:01.000 The revolving jet tower creates a spinning brush of water, a positive jet spray 00:08:01.000 --> 00:08:04.001 whirling around to reach every corner, from top to bottom. 00:08:05.001 --> 00:08:10.000 Here is where the Youngstown Kitchen's automatic dishwasher really stands out. 00:08:10.000 --> 00:08:16.001 This positive, powerful hydro brush jet spray action is effective at the top, 00:08:17.000 --> 00:08:21.001 center, bottom, and all levels in the dishwasher to completely 00:08:21.001 --> 00:08:23.001 eliminate every blind spot. 00:08:24.001 --> 00:08:25.001 Speed of operation. 00:08:26.000 --> 00:08:30.000 The Youngstown Kitchen's automatic dishwasher completes the job of washing one 00:08:30.000 --> 00:08:33.001 capacity load in only nine and three-quarter minutes. 00:08:34.001 --> 00:08:36.000 Nine and three-quarter minutes. 00:08:36.001 --> 00:08:40.000 This is especially important to the housewife when 00:08:40.000 --> 00:08:41.001 more than one loading is required. 00:08:42.001 --> 00:08:47.000 In fact, the more dishes you have, the more time you save. 00:08:48.000 --> 00:08:53.001 Will these features help you sell the housewife that here for the first time is a 00:08:53.001 --> 00:08:57.001 dishwasher that will relieve her from the unpleasant task of doing dishes, 00:08:58.000 --> 00:09:01.000 dishes, dishes three times a day? 00:09:02.000 --> 00:09:05.000 Do these features completely modernize dishwashing? 00:09:06.001 --> 00:09:12.000 Every housewife in the land will answer, Why do your dishes the old-fashioned way 00:09:12.000 --> 00:09:15.001 when the Youngstown Kitchen's automatic dishwasher will do them 00:09:15.001 --> 00:09:17.000 for you the modern way? 00:09:17.001 --> 00:09:19.000 Let me show you what I mean. 00:09:21.000 --> 00:09:25.000 Dishwashing is always with us. 00:09:25.000 --> 00:09:29.000 But when you have a dishwasher, it saves you time and energy, and it washes your 00:09:29.000 --> 00:09:31.000 dishes identically clean every time. 00:09:32.000 --> 00:09:34.000 Well, all the unpleasantness of the chore is done away with. 00:09:36.001 --> 00:09:40.000 And just think of the thousands of hours that your hands 00:09:40.000 --> 00:09:41.001 don't have to soak in dishwater. 00:09:43.000 --> 00:09:46.000 When you do dishes the modern way, your work is limited. 00:09:47.000 --> 00:09:50.000 The preparation of the dishes for the dishwasher is simple. 00:09:51.000 --> 00:09:56.000 All you do is scrape the excess food particles into the food waste disposer, and 00:09:56.000 --> 00:09:57.001 the dishes are ready for the dishwasher. 00:09:59.000 --> 00:10:01.000 No pre-rinsing is necessary. 00:10:14.001 --> 00:10:19.000 Then simply place them in the convenient racks. 00:10:21.000 --> 00:10:23.000 Next, add the detergent. 00:10:55.001 --> 00:10:58.000 Close the top and turn the switch. 00:11:00.000 --> 00:11:01.001 The dishwasher does the rest. 00:11:02.001 --> 00:11:06.001 The water, as it's recirculated through the dishwasher, is strained through a 00:11:06.001 --> 00:11:10.001 fine screen filter to keep the wash water clean all the time. 00:11:12.001 --> 00:11:14.001 Of course, there are the pops and pans. 00:11:15.001 --> 00:11:19.000 Whether you do them while you're eating or later depends on your own preference, 00:11:19.000 --> 00:11:22.000 but the dishwasher washes them sparkling clean. 00:11:31.000 --> 00:11:36.000 Some pops and pans are oven dishes, such as those containing foods oven baked for 00:11:36.000 --> 00:11:40.001 a long time, may require preliminary attention, like scouring by hand. 00:11:42.000 --> 00:11:46.000 But you can put them in the dishwasher just as they are, and let 00:11:46.000 --> 00:11:47.001 them wash while you're enjoying your meals. 00:11:48.000 --> 00:11:50.000 You will be surprised at what the dishwasher will do. 00:11:55.001 --> 00:12:28.001 [...] items will remain on such pans after the dishwasher does its job 00:12:28.001 --> 00:12:30.000 are easily removed. 00:12:31.001 --> 00:12:35.000 Easily removed for cleaning too are the jet tower and screen filters. 00:12:39.001 --> 00:12:46.001 These may be taken out without removing the racks 00:12:46.001 --> 00:12:49.000 to keep your dishwasher hygienically clean. 00:12:53.001 --> 00:12:58.001 Yes, the new Youngstown Kitchen's automatic dishwasher takes over the most 00:12:58.001 --> 00:13:01.001 disagreeable labor of this daily household chore. 00:13:02.000 --> 00:13:05.001 It washes dishes and pots and pans faster, cleaner 00:13:05.001 --> 00:13:07.001 and better than you can do by hand. 00:13:08.000 --> 00:13:11.000 It's proof to me that it really modernizes dishwashing. 00:13:12.001 --> 00:13:17.001 Proof. Proof that the Youngstown Kitchen's automatic dishwasher can do dishes 00:13:17.001 --> 00:13:21.000 faster, cleaner, better than any other way. 00:13:22.000 --> 00:13:28.000 Proof to every housewife that this new dishwasher really modernizes dishwashing. 00:13:29.001 --> 00:13:33.001 Prove it. That's exactly what we're going to do. Prove it. 00:13:34.001 --> 00:13:38.001 Everyone agrees that the idea of an automatic dishwasher is good. 00:13:38.001 --> 00:13:43.001 And most everyone agrees that there are good conventional dishwashers obtainable. 00:13:44.001 --> 00:13:48.001 But we are going to prove the superiority of the principle of the Youngstown 00:13:48.001 --> 00:13:54.000 Kitchen's automatic dishwasher in a performance demonstration that will bring out 00:13:54.000 --> 00:13:58.000 its speed and efficient washing characteristics under the most severe conditions. 00:14:00.000 --> 00:14:03.001 Here's how we're going to do it. This mixture you see being 00:14:03.001 --> 00:14:05.000 prepared is mustard and egg. 00:14:05.001 --> 00:14:10.000 A mixture home economists have thoroughly tested and found to be more adhesive 00:14:10.000 --> 00:14:14.000 and harder to remove from dishes, glassware and silverware 00:14:14.000 --> 00:14:16.000 than any other food soil. 00:14:17.001 --> 00:14:20.001 This is the mixture to be used in this performance demonstration. 00:14:22.000 --> 00:14:27.000 Every dish, every glass, every piece of silverware is coated with it 00:14:27.000 --> 00:14:29.000 inside and out. 00:14:30.000 --> 00:14:32.000 No corner of any dish is overlooked. 00:14:42.001 --> 00:14:43.000 [...] 00:14:42.000 --> 00:14:48.000 More than that, this mixture will be allowed to dry on the dishes for 12 hours. 00:14:53.000 --> 00:14:59.000 Dried on for 12 hours. Dried on until it clings to every dish with such tough 00:14:59.000 --> 00:15:03.001 resistance that it seems impossible to remove without long soaking or scraping. 00:15:05.000 --> 00:15:10.000 And there are no special rules for these dishes in this test performance. No 00:15:10.000 --> 00:15:12.000 special handling or placing in the racks. 00:15:12.001 --> 00:15:17.000 They are going to get the same kind of a wash that normally soil dishes get. 00:15:18.001 --> 00:15:23.000 The racks for holding the dishes are so made that you simply cannot put dishes 00:15:23.000 --> 00:15:27.001 any place, top or bottom, where they will escape the positive 00:15:27.001 --> 00:15:29.000 brushing action of the hot water. 00:15:30.000 --> 00:15:35.001 This dishwasher is loaded to full capacity. Complete service for a family of six. 00:15:36.001 --> 00:15:42.000 Dishes, glassware and silverware. All soiled with the tough, dried on 00:15:42.000 --> 00:15:44.000 mixture of mustard and egg film. 00:15:45.000 --> 00:15:47.001 In a way never encountered in daily home use. 00:15:48.001 --> 00:15:51.001 They're all inside and the detergent is added. 00:15:52.001 --> 00:15:53.001 We're ready to go now. 00:16:05.000 --> 00:16:11.000 The top is lowered. The switch turned on and the stopwatch started. 00:16:14.000 --> 00:16:19.000 In about nine and three quarter minutes at normal 55 pound city water pressure, 00:16:19.000 --> 00:16:24.001 we'll see what has taken place inside this new revolutionary Youngstown Kitchen's 00:16:24.001 --> 00:16:29.000 automatic dishwasher with its positive hydro brush spray action. 00:16:30.001 --> 00:16:36.000 Right now the dishes, glasses and silverware are being brushed and scrubbed by 00:16:36.000 --> 00:16:38.000 the whirling sprays from the jet tower. 00:16:39.000 --> 00:16:44.001 As the jet tower spins around, the powerful streaming sprays of hot water cut 00:16:44.001 --> 00:16:49.001 across the surface of every piece inside, strike the wall of the tub, splash back 00:16:49.001 --> 00:16:54.000 and wash down every part of every surface at every level. 00:16:54.001 --> 00:17:01.001 Hot water, hot cleansing water of between 135 and 145 degrees 00:17:01.001 --> 00:17:08.000 temperature, assured by the 180 degree booster supply, pressure forced by strong 00:17:08.000 --> 00:17:13.000 positive action through the tiny holes in the whirling jet tower to scrub and 00:17:13.000 --> 00:17:17.000 brush and clean dishes more efficiently than ever before. 00:17:18.000 --> 00:17:24.001 Let's watch the time now. And time's up. And the Youngstown Kitchen's automatic 00:17:24.001 --> 00:17:28.000 dishwasher has finished the job in nine and three quarter minutes. 00:17:30.000 --> 00:17:32.000 Just look at those gleaming dishes. 00:17:33.000 --> 00:17:39.000 Every one sparkling clean and drying in their own heat, assured by 00:17:39.000 --> 00:17:41.000 the booster hot water supply. 00:17:41.001 --> 00:17:46.001 Remember how those dishes looked before the dishwasher went to work, completely 00:17:46.001 --> 00:17:51.001 covered with the stubbornly resistant dried on mixture of mustard and egg? Where 00:17:51.001 --> 00:17:54.001 is that tough adhesive dried on mixture now? 00:17:56.000 --> 00:18:01.001 Every dish, every glass, every piece of silverware clean and bright. 00:18:02.000 --> 00:18:09.000 And here is the proof. Proof that the Youngstown Kitchen's automatic dishwasher 00:18:09.000 --> 00:18:14.001 washes dishes faster, cleaner and better than any other way. 00:18:19.001 --> 00:18:26.001 Here is the proof. Proof that this new principle in dishwashing, the jet 00:18:26.001 --> 00:18:32.001 tower hydro brush spray action developed by Mullens, is far and away ahead of 00:18:32.001 --> 00:18:35.001 conventional dishwashers in effectiveness and efficiency. 00:18:36.001 --> 00:18:43.001 Here is the proof. Proof that the new Youngstown Kitchen's automatic dishwasher 00:18:43.001 --> 00:18:47.001 is the latest and greatest contribution to a better way of living. 00:18:49.001 --> 00:18:54.000 Mullens Manufacturing Corporation challenges any dishwasher manufacturer to make 00:18:54.000 --> 00:18:58.001 the same tests and compare their results with those you have just seen. 00:19:00.001 --> 00:19:06.001 Here is proof that this great new dishwasher completely modernizes dishwashing. 00:19:07.001 --> 00:19:11.001 Yes, completely modernizes dishwashing with two great 00:19:11.001 --> 00:19:13.001 models to cover the whole market. 00:19:14.001 --> 00:19:19.001 The all complete electric sink model, the versatile single cabinet model. 00:19:21.000 --> 00:19:26.001 But what about the market? Since its inception, the Mullens Manufacturing 00:19:26.001 --> 00:19:32.000 Corporation has been building one of the greatest markets, the present owners of 00:19:32.000 --> 00:19:37.000 famous Youngstown Kitchens, and it is now made to order to sell. 00:19:38.001 --> 00:19:44.000 More than that, the homeowners and the people who are going to build homes offer 00:19:44.000 --> 00:19:47.000 another great natural market for this latest and greatest 00:19:47.000 --> 00:19:48.001 contribution to better living. 00:19:50.000 --> 00:19:54.000 Backing up the spectacular performance of the Youngstown Kitchen's automatic 00:19:54.000 --> 00:20:00.000 dishwasher will be a national advertising campaign of smashing impact pointed to 00:20:00.000 --> 00:20:04.001 the purpose of making Mrs. America conscious of this latest and greatest 00:20:04.001 --> 00:20:06.000 contribution to better living. 00:20:07.001 --> 00:20:13.001 Throughout the year, sales promotional activity of startling interest will again 00:20:13.001 --> 00:20:19.000 and again intrigue the housewife and call repeated attention to this latest and 00:20:19.000 --> 00:20:20.001 greatest contribution to better living. 00:20:22.000 --> 00:20:27.001 All this is proof that the new Youngstown Kitchen's automatic dishwasher is the 00:20:27.001 --> 00:20:32.001 latest and greatest sales opportunity ever to hit the appliance field. An 00:20:32.001 --> 00:20:34.001 opportunity for you. 00:20:35.001 --> 00:20:40.000 Mullens Manufacturing Corporation brings the greatest name in modern steel 00:20:40.000 --> 00:20:44.001 kitchens, the famous Youngstown Kitchens, to the appliance field. 00:20:46.000 --> 00:20:51.000 Mullens Manufacturing Corporation, world's largest manufacturers of steel 00:20:51.000 --> 00:20:55.001 kitchens, now becomes the manufacturer of the world's finest dishwasher. 00:20:56.000 --> 00:21:02.000 Mullens Manufacturing Corporation is spending millions of dollars to make every 00:21:02.000 --> 00:21:08.001 housewife in America say, Why do dishes the old fashioned way when Youngstown 00:21:08.001 --> 00:21:12.000 Kitchen's automatic dishwasher washes them the modern way?